Having said that, I look at the
way we reward contractors and it seems somehow out of kilter with the role they
often play. Our approach – agreeing a rate for a ‘professional day’ – is tried
and tested. Or rather, it’s simple, easy to administer, and we’ve been paying
for these services in this way for ever. But on reflection, does this encourage
us to get the best value possible from this expensive resource? And is it
offering the Contractor the best possible return for their efforts?
By and large we recruit
Contractors for two main reasons: as workload supplementation for our
Business-as-usual (BAU) activity, or as specialist resource to deliver a
specific ‘ thing’. Much of what I am suggesting here applies more easily to the
second of these two contexts i.e. the delivery of something specific. Having
said that, I’m sure it could also be looked at in the light of BAU activity.
Let’s assume we hire a plumber
into our home to fit a new bathroom suite, and they tell us it will take five
days and that’s the effort for which they will charge us. If at the end of
those five days the suite is installed but all the taps leak and the toilet
doesn’t flush properly, what will we do? We’d expect the plumber to fix these
things for the price quoted. If he tells us it will take another three days
effort – and therefore cost – to put right, we wouldn’t accept it, would we?
Why then do we take a different approach with Contract resource in our
professional life?
Well, partly it’s because we are
paying them for turning up (the day rate), not for delivering. There is a
certain irony here in that we often employ contractors to deliver something
specific and then don’t reward them accordingly. More than that, we often
compound the problem in two further ways. Firstly we endeavour to incentivise
our permanent staff around specific deliverables where this is often
inappropriate as they may be more engaged in a more ‘fluid’ and less measurable
BAU activity. And secondly, our permanent staff see Contractors doing the same
/ similar work and raking in more money without any additional pressure or
constraint. The second case may be unavoidable where the work is BAU related
and hard to break down into specific deliverables, of course. Here the argument
for the differential is the same as it has always been: risk, job security etc.
– although I would argue that in today’s commercial world this differential is
not as great as it once was!
For me, this begs the question
about whether or not there is a better way; the possibility to tweak the day
rate system to drive more value from what is likely to be the most expensive
resource we employ. And if there is, then can we extend these principles beyond
the individual contractors to encompass the broader, wider-ranging engagement
of Consultancies and Systems Integrators?
The core suggestion is that we explicitly
link reward to the deliverable, to getting the job done. Just like we do for
the plumber. This would have the immediate benefit of getting a little more
skin in the game – the plumber would know for sure that he wasn’t getting paid
any more than agreed only when the taps worked properly. Surely this would
drive engagement and delivery in a very real way – and in a way that was
different from permanent employees, thereby helping to mitigate any sense of
injustice they might have against Contractors. For us, it might also help to
improve certainty about the cost of getting things done, and aid our ability to
hit project budgets.
I would argue that we should consider
trying to arrive at some kind of ‘split fee’ approach. Let’s assume that we are
paying a Contractor £500 a day. In the new model, we would still pay a day rate
– perhaps £400 or £450 – with a ‘bonus’ when the deliverable was produced (the
bathroom installed!) which would end up equating to the £500 day rate. That
way, if the Contractor delivers as planned, no-one loses out. If they deliver
late or deliver a bad product, then we have some comeback against the cost. And
– this is important – if they
deliver early and/or a ‘better’ product than we had asked for, we need to be
able to reward that too i.e. they
make more than the averaged £500 a day. This might get us more hours in our
‘professional day’ and improve engagement and commitment (and in a way that’s
harder to achieve with permanent resource?). Win-win!
Of course, it isn’t that simple.
It
doesn’t work for all assignments. Where we have contract resource
working on operational BAU activity such as support, the deliverables will be
harder to define. Whilst there may be some generic targets we might expect them
to hit, the simple day rate is probably still the best solution here – at least
until we are sophisticated enough to be more specific.
We
need to include metrics into the contracts. We have to agree the
metric up-front. Some will be simple, binary even: something is either
delivered or it isn’t. Then we more in to more quantitative measures: time and
cost are the obvious ones in this area. The hardest ones are the qualitative
measures. Some you can attempt to be specific about – zero defects, for example
– but what about the quality of a document, or the efficacy of a strategy?
We
need to agree the outcome. Having agreed the metrics, at the end of
the job we need to agree the outcome. The quantitative and binary measures
should be easy enough: yes/no, six days instead of five, and so on. The
qualitative measures will be harder, especially those that are based upon
personal opinion. Your hired resource might think their presentation is top
notch, but you don’t. What do you do then? You need to be clear about as many
of the metrics as possible at the start of the assignment, and probably leave
out anything that could be dangerously contentious – at least for your first
time round. You will need to be prepared for the “It wasn’t my fault” argument
when things don’t go quite so well, when there are mitigating circumstances
outside of the control of the Contractor that impacted their ability to
deliver. Here, your integrity and honesty needs to be spot on. If you try and
use these kind of graduated rewards as a means of getting a job done on the
cheap then shame on you – and the word will spread as to how you operate!
The rewards? I would suggest a
simple scale. For example, delivering on time to agreed quality would net a
bonus that would work out to equalling the ‘normal’ day rate e.g. the £500. For
being late or delivering a poor quality product, then maybe anything from a
zero ‘bonus’ up to the day rate i.e. in the £400-499 per day equivalent. For
delivering early and/or something of superior quality that exceeds expectation,
well, take your pick – but being able to go beyond the £500 average is clearly
the ‘carrot’.
Bottom line. Does it work? I have
seen examples of fixed contracts where individuals have agreed to deliver a
specific ‘thing’ to agreed levels of quality based on it taking them a certain
amount of effort (hours or days). That becomes the fee. If they deliver it
early, they get paid the same amount – effectively their ‘day rate’ goes up. If
they deliver late, clearly the opposite applies. These people were focussed,
motivated and delivered; they were engaged and committed. It really was
win-win.
So tweaking the system – where
appropriate – can work. Certainly it should be something worth thinking about,
at least to try and calculate if the additional admin effort up-front will
yield sufficient benefits downstream…
-*-
About the author / copyright
Ian Gouge is widely experienced in business-driven
Information Technology, culminating in significant achievements majoring on
organisational and process change, and with a proven track record in turning
around / re-engineering IT functions. He possesses in-depth experience of
change, transformation, IT delivery, customer and supplier engagement, and
broad International exposure. Also the author of management books on the topics
of IT Strategy and Project Management, the impact on IT of e-Business, and the
IT Organisation.
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An interesting article and one which I agree in most part with. As a contractor who often tries in vain to negotiate with customers something different from the standard day or hourly rate, I feel I am often not remunerated as I should be when compared to my fellow contractors. If I am the best in the business at what I do I probably get the same money as the guy sat next to me who hasn't much of a clue or is lazy or makes costly mistakes constantly. At the end of the day, as a contractor I run a services business and as a business I should be better than the next one and then receive the financial rewards accordingly.
ReplyDeleteEvery day I meet contractors who tend to think they just need to show up each day to get their money, yet their money is double/triple/quadruple that of their permanent counterpart. You can see why the permanent member of staff could be resenting of this.
As you've rightly pointed out, to get the remuneration equation right is not easy and certainly there is no 'one size fits all'. More importantly, to get the measure of success/failure right is even harder in many cases.
The biggest problem to be had is with the larger businesses/corporations where there is no autonomy given to the local department when deciding on how to reward their contractors or even who they can hire. And being forced into using recruitment agencies just adds to the frustration on both sides (but that's a whole other article I think).
For those that do have autonomy, just try to think outside the box a bit and consider the best approach for each individual hiring requirement.
By moving away from the day/hourly rate practice I expect I would meet less contractor colleagues who are essentially riding the 'gravy train'.
Thanks Matt. Good to know I'm not wide of the mark! Hope all's well with you.
ReplyDeletenice to hear that other people think the same:)
ReplyDeleteSuch day or even monthly rates compensation is something that should come more often from the beneficiary side and here there is not enough opening for this...at the moment at least. If the indicators are clear enough, a good contractor would not be afraid of such model...maybe not at the very 1st contract with the client as this would be for accomodation.