At the top- and bottom-ends of the corporate scale, the
approach to control is potentially less of a practical issue. At the top-end, a
global conglomerate might actually be able to allow many of its constituent
parts the grace and favour of fiefdom; and at the bottom-end, the scale could
be so small that ensuring commonality and consistency may be the only practical
approach. In the mid-range the challenge is more acute.
Many organisations wishing to drive commonality and
consistency against the promise of lower IT costs – and potentially, ignoring resultant
negative business impacts that might dwarf the gains from uniform technologies
– typically would have in place a central or ‘core’ function to take ownership
of the IT operating model. Such a core function could define strategy,
standards, processes and approaches, and communicate these out with the full
expectation of compliance.
In theory this is fine, but it only really works if a number
of other factors are in place. There will be many, but for example:
·
rigid and strict enforcement, with perhaps some
form of ‘penalty’ for failing to follow the dictated line;
·
fantastic communication;
·
unwavering commitment to the vision;
·
the explicit and clearly evidenced support of
‘the business’ – i.e. the IT function’s customers – who also toe the line, even
when it might want to do something different.
Some organisations might be achieving the IT control they
desire in this way, possibly through a subset of the things above. Some may
have chosen to tackle just a slice of their technological landscape (say in the
area of Financial Systems) in order to make the endeavour manageable. Some may
believe that they have a perfect mix of approaches, less draconian than
suggested above, that is doing exactly what they set out to. That’s great. But
is it true?
The ‘Centre Out’ model of IT control in a large and diverse
entity (whatever ‘diverse’ might mean) potentially falls foul of a number of
critical weaknesses.
·
The Ivory Tower Syndrome. Component parts of the
dictated IT direction – strategy, solution sets, processes, organisational
structures etc. – could end up being based on a theoretical nirvana because the
core entity responsible for them is divorced from the day-to-day operational
reality of the business it serves. At a profound working level, it may actually
not understand what goes on.
·
One size fits all. Almost by definition, the
ambition of the centre will tend towards a single model that could fail to
reflect on, acknowledge, and allow for local markets, cultures, lines of
business, trading ethos etc. This could manifest itself at a micro level – a
certain product is not available or certain organisational structures are not
culturally acceptable in a particular geography – to the macro scale. Whole
companies have been brought to their knees and gone under on the back of
pursuing ‘the big ERP dream’.
·
Who pays the wages? The problem of “not invented
here” will never go away. But there is a subtle further dimension to this if the
people responsible for IT are actually employed by the ‘local’ businesses they
serve i.e. they are not employed by the central function. The impact of “he who
pays the Piper calls the tune” cannot be underestimated.
·
Nodding acquiescence. Whilst people say they support the central strategy,
they don’t really. Their loyalty is to the organisation that pays their wages,
in the geography where they grew up, allied to the business they know… And in
this context, for some cultures, ‘Yes’ doesn’t actually mean ‘Yes’ at all!
·
Manuals. Not a major factor, more a symptom. But
are there lots of manuals, processes and procedures that no-one reads or
follows – except for those who produced them?
Does any of this ring a bell? Decent central control is
actually very hard to achieve. But there must be a way of being (more)
successful. There must be other approaches that would be at least as effective
as the ‘Centre Out’ option – and hopefully more so.
Let’s start with an assumption that you do actually need a
central IT function of some kind in a ‘diverse’ business. And let’s also assume
that the ambition towards some degree of commonality or standardisation is a
good thing. But then let’s also start at where the real work is done, where the
true business impact of IT is actually felt. Is it possible that there could be
an ‘Outside In’ approach to controlling IT?
Driving from the margins has the immediate benefits of
tackling some of the major issues listed above: there will be no Ivory Tower; no
one size fits all where this doesn’t make sense; and it is more likely to
ensure buy-in. It was invented here! If we can find a way to allow entity-wide
standards and strategies to be explicitly owned by business-facing IT units, if
‘components of control’ are owned by people ‘at the coal face’, is it not more
likely that we will arrive at a direction for IT that will be more relevant for
the entire business it serves?
OK, but this is even harder! It could end up like herding
cats. Anarchy could reign. And it could! But to mitigate this, the more federal
approach demands a change in the role of the core IT group at the centre. It
needs to shift to coordination from control; it must referee and not manage;
and it becomes a place for arbitration, rather than one of dictate. If you can
achieve this ‘Outside In’ approach, the benefits are clear:
·
broader buy-in
·
business-relevant IT, driven by business
imperatives, not artificial IT timescales
·
flexibility of approach
·
more cost effective; no big central teams
You could achieve 90% control over 70% of the entire
landscape, rather than 30% control over 100% of it.
How it might work? The $64,000 question! Inevitably, it
depends. It depends on your business and the industry and markets it is in; on
the diversity – product, geography, culture – of your organisation; on the
size, composition and ‘spread’ of the IT team(s); on the philosophical approach
to insourcing vs. outsourcing, package solutions vs. home grown. There are many
factors to take into consideration – and if there were one simple answer,
everyone would be doing it already!
You might start by articulating some of the ‘facts of life’
as they relate to your business and IT in your business – outsourcing, packages
etc. You might stand back from your current capability and see where you have
the skills and experience to be able to delegate specific areas of ownership to
individual local teams on behalf of the whole. You might want to start thinking
about models for governance going forward – how will you coordinate and
referee, rather than dictate and manage? You will certainly need to understand
if such a radical approach is acceptable and within the DNA of your company; it
simply may not be.
But before all of that, you need to understand whether or
not you have a problem at all. There are some questions that you will need to
address – and honestly! And you may need to recognise that you are too close to
the action to be able to do that yourself.
·
if you are pursuing a ‘Centre Out’ control
approach, are you doing it for the right reasons – business reasons – and is it
fundamentally valid?
·
where are you now? how much are you trying
to control? how much are you controlling? and how well
are you doing that?
·
what have you really delivered from the
centre that’s meaningful / valuable to the business (compared to what is being delivered
locally)? what have you produced that is really being used or referenced? And
what has it really cost you?
·
do people really, truly believe the vision?
And if they say ‘yes’ when you ask them, don’t necessarily believe them! (This
may be where you need most help from outside…)
·
what are the real, here-and-now business
drivers? and is your control strategy aiding or abetting achieving these?
-*-
Ian Gouge is widely experienced in business-driven
Information Technology, culminating in significant achievements majoring on
organisational and process change, and with a proven track record in turning
around / re-engineering IT functions. He possesses in-depth experience of
change, transformation, IT delivery, customer and supplier engagement, and
broad International exposure. Also the author of management books on the topics
of IT strategy and project management, the impact on IT of e-business, and the
IT organisation.
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